MAN Truck & Bus
A country with football fever: The US professional league NFL threw a gigantic party at its German premiere in Munich on 13 November 2022, with the support of MAN. Almost 70,000 enthusiastic fans watched the Tampa Bay Buccaneers’ 21-16 win against the Seattle Seahawks in the Allianz Arena. More than three million would have loved to have been there.
The Munich-based commercial vehicle manufacturer acted as official supplier of the 2022 Munich game and chauffeured the stars around the Bavarian metropolis. Seven MAN Lion’s Coaches were available to each of the two teams for their huge convoy with luggage weighing tons.
The stars were driven comfortably and conveniently to the usual home ground of the FC Bayern Munich footballers. MAN covered the entire transport from the airport, to training and of course to the match with its vehicles for the teams.
To put on such an event, strong partners are needed. With its emotional advertising visuals, MAN has already helped to significantly increase the anticipation and attention on the game.
Technique, tactics, power: MAN's partnership with Sebastian Vollmer and the NFL has made history.
The 510 HP MAN Lion’s Coach is, among other things, “Coach of the Year 2020“. MAN ambassador Sebastian Vollmer is a two-time NFL champion with the New England Patriots, incidentally alongside quarterback legend Tom Brady.
Of course, cheerleaders could not be missing from such a football event. The Bucs cheerleaders actively supported their team at the first NFL game on German soil.
Fans had travelled to Munich from all over Europe and even from the USA to attend the first official match of the world’s highest-grossing sports league in Germany. Already in the morning, the concourse around the stadium in the north-east of the city filled up.
Football is traditionally not just a game, but an event. In Munich, too, there was a lot for the fans to experience, not only around the stadium. The “Hofbräuhaus” even became the Buccaneers headquarters for a while.
The Allianz Arena had to be specially converted for the mega event. The American football field is 109 x 48 metres longer and narrower than a football pitch, and the inside was done for the “short-term host” NFL.
In the final quarter the Seattle Seahawks brought it back with superstar DK Metcalf, but in the end the Bucs with Tom Brady (in the photo: centre, two touchdown passes) took the victory for themselves.
