MAN Truck & Bus
is Managing Director at Diconium, a digital agency that’s also a VW subsidiary. She advises Volkswagen AG on its digitalisation process. Prior to that, the graduate in business IT worked for Porsche.
Hendel A huge amount of data is available to us today. We now also have the infrastructure at our disposal to process this data. It’s important that industry and research work together to find the best solutions. The top priority for me is safety: We need to work on technologies that save and protect lives on the roads.
Hendel Commercial vehicles will probably be the first to drive autonomously. It’s an exciting idea that blockchain technology may help vehicles behave autonomously in other situations, for instance, in the field of payment transactions. But everything needs to remain transparent and comprehensible.
Hendel Digital services are easier to build than in the hardware sector, so the competition never sleeps. They’re also becoming increasingly important, for example, in the field of electric mobility. The demands on customer experiences have also changed since we started getting digital feedback from them.
Hendel Companies like MAN can now see exactly how and when their services are utilised. That enables them to much better understand what customers really use and need – and use this information to develop new solutions.
Hendel For future success, it is essential to try out new things again and again and to question the given. Those who want to remain relevant must want change.