Truck customer magazine MAN inmotion honoured with prestigious Pearl Award
The international magazine for MAN Nutzfahrzeuge truck customers, inmotion, has been honoured with the coveted Pearl Award 2009 in New York. The independent panel of judges chosen by the Custom Publishing Council – North America's leading corporate publishing association – presented the MAN customer magazine with the Pearl Award in bronze in the category "Best International Publication".
"We are really exceptionally happy with this award," says Nina Gutzeit, Manager of Group Communications at MAN Nutzfahrzeuge. "What makes this magazine special is its modular structure: in the centrally produced basic pages we deal with relevant corporate issues, simultaneously ensuring a uniform presentation of our brand throughout the world. The expanded regional section enables us to reach local customers and readers. This concept was recognised by the panel, which motivates us to develop the magazine further."
The Pearl Award is the only one for which all publications and corporate media world-wide compete directly. The objective of the Pearl Award is to draw attention to the high standard of corporate magazines and commend quality in the fields of journalism and marketing. Besides the editorial contents of the magazines, the panel also evaluates the design, the strategy and the title concept of the publications submitted. This year nearly 500 magazines from American, Asian and European countries vied for the prestigious award, which was being presented for the sixth time.
The customer magazine inmotion currently appears in 13 languages in around 80 countries and has a total circulation of 180,000.
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